How To: Automate Your Foundation's Marketing
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 Export to Your Calendar 10/17/2019
When: Thursday, October 17, 2019
1:00–2:00 pm ET
Where: via Webinar
United States
Presenter: Fíonta
Contact: Chantal Forster

Online registration is available until: 10/16/2019
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How To: Automate Your Foundation's Marketing

In this webinar, seasoned marketing executive Karin Tracy will explain the fundamentals of marketing automation and how an investment in a marketing automation system like Pardot or HubSpot can empower your foundation to automate emails or journeys based on triggers, criteria, and engagement. Common use cases for marketing automation for foundations can include communicating on a regular cadence with grantees, measuring ROI on foundation campaigns, delivering resources based on interest or geographic area, and supporting fundraising or donors for those foundations who accept donations. Karin will be joined by a nonprofit organization who implemented marketing automation in order to create personalized communications at scale to members and donors.


  • Karin Tracy, VP, Marketing, Fíonta


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The Technology Affinity Group (TAG) is a 501(c)(3) non-profit membership organization that promotes the power of technology to advance the goals of the philanthropic sector.